261 conversions at $8.51 CPA. Consider increasing budget 20-30% and monitoring for CPA creep.
📱 Fiber Sales — New Phone Promo Ad Content
3 fresh Meta ad variants for the Phone Promo product line. Designed to complement existing PMax + Search campaigns ($542 spend, 32 all-conv, $16.94 CPA last 30 days on Google).
Variant 1 — Nostalgia + Modern Value
"Remember When a Phone Was Just a Phone?"
Primary Text
Remember when picking up the phone didn't come with a $60+ bill and features you'll never use? Fiber Connect's phone service brings back simplicity — crystal-clear calls on a reliable fiber network, starting at just $10/month. No contracts. No surprise fees. Just a phone that works.
Headline (40 chars)
Phone Service From $10/Month
Description
Crystal-clear calls. No contracts. No surprise fees.
A/B Headline Alt
Landline Quality. Modern Price.
Variant 2 — Bill Shock / Savings
"Your Phone Bill Shouldn't Cost More Than Your Groceries"
Primary Text
Your phone bill shouldn't cost more than your weekly groceries. Fiber Connect gives you unlimited local and long-distance calls on a fiber-powered network — for a fraction of what the big carriers charge. Reliable service. Real savings. Real people answering the phone when you call.
Headline (40 chars)
Cut Your Phone Bill in Half
Description
Unlimited calls on fiber. Switch today and save.
A/B Headline Alt
Tired of Overpaying for Phone?
Variant 3 — Reliability / Peace of Mind
"When It Matters Most, Your Phone Should Just Work"
Primary Text
Power outages. Internet hiccups. Cell dead zones. When it matters most — calling 911, reaching family, checking on a neighbor — your phone should just work. Fiber Connect's phone service runs on a dedicated fiber line, not over Wi-Fi. That means clearer calls, fewer drops, and a connection your household can count on. Plans from $10/month.
Headline (40 chars)
A Phone Line You Can Count On
Description
Fiber-powered reliability. Plans from $10/mo.
A/B Headline Alt
Never Miss an Important Call
Implementation Guide
1
Upload images to existing Phone Promo Meta campaign ad set
2
Create 3 new ads within the existing ad set using Dynamic Creative or individual ads
3
A/B test headlines — run both options per variant for 7 days before picking winners
4
Monitor CPA benchmark: Google Phone Promo PMax at $16.94 CPA — Meta should target under $25
🌐 Fiber Sales — New AIA Ad Content
3 fresh Meta ad variants for the AIA (Affordable Internet Access) product line. Google AIA PMax #2 leading at $22.75 CPA (33 all-conv). Meta V2 account driving 215 leads at $29.78 CPL.
Variant 1 — Speed + Affordability
"Fast Internet Shouldn't Require a Fast Income"
Primary Text
Fast internet shouldn't require a fast income. Through the Affordable Connectivity Program, eligible households can get high-speed fiber internet at a reduced rate — or even free. Stream, work from home, help the kids with homework — all without worrying about the bill. Check your eligibility in under 2 minutes.
Headline (40 chars)
Free Internet for Eligible Homes
Description
High-speed fiber. Apply in 2 minutes.
A/B Headline Alt
You May Qualify for Free Internet
Variant 2 — Family / Education Focus
"Every Kid Deserves a Fair Shot at Homework"
Primary Text
Every kid deserves a fair shot at homework — not buffering screens and dropped video calls. If your household earns under the income threshold, you may qualify for high-speed fiber internet at little to no cost. No credit check. No installation fee. Real fiber, not a hotspot. See if you qualify today.
Headline (40 chars)
Affordable Fiber for Your Family
Description
No credit check. No install fee. Apply now.
A/B Headline Alt
Internet Your Kids Deserve
Variant 3 — Urgency / Limited Availability
"This Program Won't Last Forever"
Primary Text
Government-funded internet programs don't last forever. Right now, qualifying households in your area can lock in high-speed fiber internet at a reduced rate — or completely free. Once funding runs out, this opportunity closes. Don't wait. Check your eligibility in 2 minutes and get connected this week.
Headline (40 chars)
Apply Before Funding Runs Out
Description
Free fiber internet while the program lasts.
A/B Headline Alt
Limited-Time: Free Fiber Internet
Implementation Guide
1
Upload to Fiber Connect V2 Meta account (act_1709743386305801) — currently driving 215 leads at $29.78 CPL
2
Test in the highest-performing existing campaign first (likely the one driving most leads)
3
Variant 3 (urgency) should be tested as a separate ad set with tighter frequency capping to avoid fatigue
4
Target CPA: under $25/lead (aligning with Google AIA PMax at $22.75)
📊 TMI — Meeting Preparation Deck
30-day performance overview (Mar 14 — Apr 12, 2026) for Traffic Management Inc.
Google Ads Performance
Total Spend
$10,153
Clicks
3,007
Impressions
54,870
Conversions
605
CPA
$16.78
CTR
5.48%
| Campaign | Status | Spend | Clicks | Conv | CPA |
|---|---|---|---|---|---|
| Brand - A | Active | $3,958 | 690 | 171 | $23.15 |
| Leads-Performance Max | Active | $2,220 | 1,280 | 261 | $8.51 |
| General - C | Active | $2,205 | 418 | 110 | $20.04 |
| Brand - A So-Cal | Active | $888 | 160 | 18 | $49.33 |
| DSA | Active | $387 | 231 | 29 | $13.35 |
| Leads-PMax SoCal | Active | $321 | 115 | 6 | $53.45 |
| Services - B | Active | $117 | 69 | 5 | $23.44 |
| Competitors | Active | $57 | 44 | 5 | $11.34 |
| Total | $10,153 | 3,007 | 605 | $16.78 |
Top Performer: Leads-Performance Max — $8.51 CPA with 261 conversions (43% of all conversions). This campaign alone accounts for more conversions than all other campaigns combined.
Flags:
• Brand - A So-Cal: $49.33 CPA (2.9x higher than main Brand campaign) — $888 on 18 conversions
• Leads-PMax SoCal: $53.45 CPA (6.3x higher than main PMax) — $321 on 6 conversions
• SoCal campaigns combined: $1,209 spend, 24 conversions = $50.38 CPA vs. $15.29 CPA for non-SoCal
• Brand - A So-Cal: $49.33 CPA (2.9x higher than main Brand campaign) — $888 on 18 conversions
• Leads-PMax SoCal: $53.45 CPA (6.3x higher than main PMax) — $321 on 6 conversions
• SoCal campaigns combined: $1,209 spend, 24 conversions = $50.38 CPA vs. $15.29 CPA for non-SoCal
Meta Ads Performance
Total Spend
$204
Clicks
421
Leads
27
CPL
$7.54
CTR
2.62%
Impressions
16,046
Meta outperforming Google on CPL: $7.54 per lead vs. $16.78 CPA on Google (2.2x cheaper). However, lead quality needs validation — Meta leads may require additional qualification.
Recent Changes (Mar 27 — Apr 12)
Brand - A So-Cal (Apr 12): New keywords added — "traffic management com", "traffic management solutions". Negative keywords added — "roadway services", "safety light traffic control", "safety traffic control", "road traffic control safety".
General - C (Apr 8-10): Keyword criteria updates — multiple ad group criterion changes for traffic management terms. New negative keywords added.
DSA (Apr 6): New ad group criteria changes (keyword refinements).
Overall trend: Active keyword optimization across campaigns — adding targeted phrases and blocking irrelevant traffic.
General - C (Apr 8-10): Keyword criteria updates — multiple ad group criterion changes for traffic management terms. New negative keywords added.
DSA (Apr 6): New ad group criteria changes (keyword refinements).
Overall trend: Active keyword optimization across campaigns — adding targeted phrases and blocking irrelevant traffic.
Completed Tasks (Mar 14 — Apr 12)
✓
Optimized Notion workspace
✓
Fixed GHL-TMI mapping (pre-qualification: true/false/not a recruit)
✓
Added 15-minute AI voice agent slots with breaks (9-9:10, 11-12, 2-2:10)
✓
Fixed tmisend.com email SPF record issue
✓
Resolved emails@tmisend.com delivery issue
✓
Created newswire/press release article (3 variants)
✓
Ad cost analysis completed (Task 82)
Strategic Recommendations
🎯
Scale Leads-PMax — it's the engine
⚠️
Evaluate SoCal campaigns
$50.38 blended CPA vs. $15.29 non-SoCal. Determine if SoCal lead quality justifies 3.3x higher acquisition cost.
📈
Increase Meta budget
$7.54 CPL at only $204/month spend is severely underfunded. If lead quality validates, consider 3-5x budget increase.
🔄
Reduce Brand - A share
39% of Google budget at $23.15 CPA. Test reducing brand budget by 15-20% and reallocating to PMax.
🏆
Monitor Competitors campaign
$11.34 CPA on 5 conversions with only $57 spend — tiny but efficient. Worth scaling carefully.
🤖 TMI — AI Recruiter Performance Report
Comprehensive analysis of the AI recruiting bot performance and digital recruitment pipeline for Traffic Management Inc.
AI Recruiting Pipeline Overview
Google Ads Conv (leads)
605
30-day total
Meta Leads
27
$7.54 CPL
Blended CPA
$16.37
$10,357 / 632 total
Active Campaigns
8
Google + Meta
Recruitment Funnel Analysis
| Funnel Stage | Channel | Volume | Cost | Cost per Unit |
|---|---|---|---|---|
| Ad Impressions | Google + Meta | 70,916 | $10,357 | $0.15 CPM |
| Ad Clicks | Google + Meta | 3,428 | — | $3.02 CPC |
| Form Submissions / Leads | Combined | 632 | — | $16.39 CPA |
| AI Bot Screening | GHL Voice AI | — | — | See notes below |
| Qualified Candidates | HubSpot | — | — | See notes below |
Note on AI Bot Data: Direct AI bot call metrics (calls made, calls completed, qualification rate, appointments booked) require HubSpot + GHL reporting access. The team has tasks in progress to: (1) create auto-updating HubSpot reports, (2) add day-of-call fields for AI attribution, and (3) implement calendar color-coding by Monday April 13. Once these are complete, a full funnel-to-hire report will be possible.
Channel Performance Comparison
| Metric | Google Ads | Meta Ads | Winner |
|---|---|---|---|
| Spend | $10,153 | $204 | — |
| Leads | 605 | 27 | Google (volume) |
| CPA / CPL | $16.78 | $7.54 | |
| CTR | 5.48% | 2.62% | |
| CPC | $3.38 | $0.48 |
Key Findings
1
PMax is the recruiting workhorse
Leads-Performance Max delivers 43% of all Google conversions at $8.51 CPA — the lowest cost source of candidate leads in the entire funnel.
2
Meta is dramatically underinvested
At $7.54 CPL and only $204/month, Meta is the cheapest lead source but gets <2% of total budget. A 5x increase ($1,000/month) could generate 130+ additional leads.
3
SoCal acquisition is expensive
$50.38 blended CPA for SoCal vs. $15.29 everywhere else. If SoCal is strategically important, consider location-specific landing pages to improve conversion rate.
4
Brand campaigns need scrutiny
Brand - A consumes 39% of Google budget at $23.15 CPA. Many "brand" conversions may be existing applicants re-searching. Consider reducing brand budget by 15-20%.
Recommended Next Steps
1
Complete HubSpot reporting: Once auto-updating reports are live, we can track full funnel: Ad Click → Form Fill → AI Bot Call → Qualification → Hire
2
Scale Meta to $1,000/month: Test over 2 weeks. If CPL stays under $15, continue scaling
3
Add AI bot disposition tracking: Tag each candidate with AI call outcome (qualified/not qualified/no answer) for closed-loop attribution
4
Create SoCal-specific landing pages: Reduce SoCal CPA by improving post-click conversion rate
5
Test Competitors campaign scaling: $11.34 CPA on $57 spend — micro but efficient. Increase to $200/month and monitor
🔍 STJ — Meta Ads Performance Check
30-day Meta Ads performance (Mar 14 — Apr 12, 2026) for St. Joseph Medical Corp. Account: 1670998013683211.
Good news: STJ Meta account IS returning data. The token issues from previous checks appear to be resolved. 12 active campaigns detected.
Overall Meta Performance
Total Spend
$2,147
Impressions
81,159
Clicks
1,665
CTR
2.05%
CPC
$1.29
Landing Page Views
579
Campaign Breakdown
| Campaign | Status | Spend | Clicks | Impr | LPV |
|---|---|---|---|---|---|
| General | Sales V2 - Higher Budget | $298 | 192 | 9,042 | 1 | |
| Open Audience | Sales | $240 | 172 | 6,476 | 95 | |
| General | Sales V3 | — | — | — | — | |
| P Match | Sales [No Suggestion] | — | — | — | — | |
| Just Turned of Age [Suggestion] | — | — | — | — | |
| HMO Match [Suggestion] | — | — | — | — | |
| Just Turned of Age [No Suggestion] | — | — | — | — | |
| Bad DOB Match [No Suggestion] | — | — | — | — | |
| No Contact Match [No Suggestion] | — | — | — | — | |
| Denied By Patient [No Suggestion] | — | — | — | — | |
| HMO Match [No Suggestion] | — | — | — | — |
Note: Several newer campaigns (V3, patient segment campaigns) returned spending data aggregated together. The campaign-level insight API groups them. The total account spend of $2,147 covers ALL active campaigns combined.
Critical Findings
🚨 Finding 1: Zero purchase/lead conversion events detected
Despite $2,147 in spend and 1,665 clicks, no "purchase" or "lead" conversion actions appear in the data. The top actions are video views (1,054+), post engagements (1,319+), and link clicks (236+). This confirms the Meta Pixel audit from Task 86 — conversion tracking is still not firing. Without conversion events, Meta cannot optimize delivery for actual leads/sales.
Despite $2,147 in spend and 1,665 clicks, no "purchase" or "lead" conversion actions appear in the data. The top actions are video views (1,054+), post engagements (1,319+), and link clicks (236+). This confirms the Meta Pixel audit from Task 86 — conversion tracking is still not firing. Without conversion events, Meta cannot optimize delivery for actual leads/sales.
🚨 Finding 2: General V2 - Higher Budget has only 1 landing page view from $298 spend
$298 spent, 192 clicks, but only 1 landing page view. This means either: (a) the landing page is loading extremely slowly, (b) the destination URL is broken, or (c) users are bouncing before the page loads. This campaign is essentially burning money.
$298 spent, 192 clicks, but only 1 landing page view. This means either: (a) the landing page is loading extremely slowly, (b) the destination URL is broken, or (c) users are bouncing before the page loads. This campaign is essentially burning money.
Finding 3: Patient segment campaigns are live
8 patient segment campaigns are active: Just Turned of Age (2 variants), HMO Match (2 variants), Bad DOB Match, No Contact Match, Denied By Patient, and P Match. All set to OUTCOME_SALES objective. These align with the segment content created in Tasks 96-100. However, without conversion tracking, these campaigns cannot optimize for actual sales.
8 patient segment campaigns are active: Just Turned of Age (2 variants), HMO Match (2 variants), Bad DOB Match, No Contact Match, Denied By Patient, and P Match. All set to OUTCOME_SALES objective. These align with the segment content created in Tasks 96-100. However, without conversion tracking, these campaigns cannot optimize for actual sales.
Campaign Structure
| Category | Count | Status |
|---|---|---|
| Patient Segment Campaigns (Custom Match) | 8 | Active |
| General Sales Campaigns (V2, V3) | 2 | Active |
| Paused Legacy Campaigns | 13 | Paused |
| Total | 23 | — |
Priority Recommendations
🔴
URGENT: Fix conversion tracking
This is the #1 blocker. Install/verify Meta Pixel events (Lead, Purchase, CompleteRegistration) on stjosephmedicalcorp.com. Without this, every dollar spent is unoptimizable. Reference Task 86 audit for specific steps.
🔴
URGENT: Fix General V2 landing page
$298 spent with 1 landing page view = broken funnel. Check destination URL, page load speed, and redirect chain immediately.
🟡
Pause patient segment campaigns until tracking works
All 8 segment campaigns are spending against OUTCOME_SALES with zero conversion signal. Pausing saves budget until the pixel fires correctly, then relaunch with data.
🟢
Archive legacy paused campaigns
13 paused campaigns clutter the account. Archive the ones that won't be reactivated to simplify management.
🟢
Once tracking works: test "Just Turned of Age" first
This segment had the highest potential in the original strategy (Task 96). With proper tracking, it should be the first segment to validate.